For manufacturers, integrators, and the consultants between them

From “could we automate this?” to a priced plan. In hours.

From “could we automate this?” to a priced plan. In hours.

SCHEDULE A DEMO

SCHEDULE A DEMO

Drop in your notes, drawings, and photos. Fexel hands back a structured brief, a 3D layout, connected pricing, and a proposal your CFO can say yes to.

Drop in your notes, drawings, and photos. Fexel hands back a structured brief, a 3D layout, connected pricing, and a proposal your CFO can say yes to.



Robotic arms inside an enclosed factory automation cell
Robotic arms inside an enclosed factory automation cell
Robotic arms inside an enclosed factory automation cell

BUILT FOR AUTOMATION SALES TEAMS

Qualify better opportunities, protect engineering capacity, and move credible proposals forward faster.

Qualify better opportunities, protect engineering capacity, and move credible proposals forward faster.

Brief, layout, and pricing in hours

Brief, layout, and pricing in hours

Brief, layout, and pricing in hours

Brief, layout, and pricing in hours

Brief, layout, and pricing in hours

Reduce the time and effort required to qualify opportunities, build concepts, and prepare proposal-ready materials.

Compare every integrator quote in one format

Compare every integrator quote in one format

Compare every integrator quote in one format

Compare every integrator quote in one format

Compare every integrator quote in one format

Move from early customer input to a credible automation concept faster, so teams can keep opportunities moving.

Run 10 scenarios rather than 2

Run 10 scenarios rather than 2

Run 10 scenarios rather than 2

Run 10 scenarios rather than 2

Run 10 scenarios rather than 2

Identify poor-fit projects earlier by clarifying scope, ROI, constraints, and feasibility up front.

One Platform. Three Perspectives.

Built for the Teams That Shape Automation Decisions

One Platform. Three Perspectives.

Built for the Teams That Shape Automation Decisions

Fexel gives manufacturers, integrators, and consultants a shared way to qualify opportunities, compare options, and move credible projects forward.

Fexel gives manufacturers, integrators, and consultants a shared way to qualify opportunities, compare options, and move credible projects forward.

  1. 1

    MANUFACTURERS

    Make better automation investment decisions

    Organize requirements, facility constraints, vendor proposals, ROI assumptions, and decision history in one place.

    • Compare scope, cost drivers, payback, and risk

    • Preserve project history and assumptions

    • Build stronger internal capital requests

    • Standardize decisions across sites and projects

  1. 2

    SYSTEM INTEGRATORS

    Build more credible proposals without adding headcount

    Turn customer discovery inputs into structured briefs, concept layouts, and proposal packages before pulling senior engineers into every opportunity.

    • Reduce unpaid pre-sales engineering

    • Protect senior technical resources

    • Respond faster to qualified deals

    • Standardize proposal quality across the team

  1. 3

    AUTOMATION CONSULTANTS / CHANNEL PARTNERS

    Turn discovery into recommendations faster

    Convert customer notes, operating constraints, and project goals into structured recommendations your clients can act on.

    • Clarify feasibility earlier

    • Build ROI-backed recommendations

    • Identify missing data and project risks

    • Help customers avoid premature automation spend

  1. 1

    MANUFACTURERS

    Make better automation investment decisions

    Organize requirements, facility constraints, vendor proposals, ROI assumptions, and decision history in one place.

    • Compare scope, cost drivers, payback, and risk

    • Preserve project history and assumptions

    • Build stronger internal capital requests

    • Standardize decisions across sites and projects

  1. 2

    SYSTEM INTEGRATORS

    Build more credible proposals without adding headcount

    Turn customer discovery inputs into structured briefs, concept layouts, and proposal packages before pulling senior engineers into every opportunity.

    • Reduce unpaid pre-sales engineering

    • Protect senior technical resources

    • Respond faster to qualified deals

    • Standardize proposal quality across the team

  1. 3

    AUTOMATION CONSULTANTS / CHANNEL PARTNERS

    Turn discovery into recommendations faster

    Convert customer notes, operating constraints, and project goals into structured recommendations your clients can act on.

    • Clarify feasibility earlier

    • Build ROI-backed recommendations

    • Identify missing data and project risks

    • Help customers avoid premature automation spend

HOW IT WORKS

From Project Inputs to Proposal-Ready Outputs

Fexel turns scattered project information into structured briefs, visual concepts, ROI assumptions, and scenario comparisons your team can use in customer conversations, internal reviews, and vendor discussions.

  • Project Inputs

    Notes, drawings, photos, requirements, and facility information become the starting point.

    01

    Step 1

    Upload what you already have

    Add notes, drawings, photos, requirements, customer conversations, throughput goals, or facility information.

  • Structured Brief

    Goals, constraints, assumptions, missing information, and open questions in one place.

    02

    Step 2

    Generate a structured project brief

    Fexel extracts goals, constraints, assumptions, missing information, and open questions.

  • Assumption Review

    Align project facts before concepts, ROI, or proposal development.

    03

    Step 3

    Review and approve the assumptions

    Align on the project facts before moving into concepts, ROI, or proposal development.

  • Concepts & Comparisons

    Visual starting points, scenario comparisons, and proposal-ready outputs for the next conversation.

    04

    Step 4

    Create concepts and comparisons

    Generate layout directions, equipment assumptions, ROI scenarios, and proposal-ready materials for the next customer or internal review.

SCHEDULE A DEMO

HOW IT WORKS

From Project Inputs to Proposal-Ready Outputs

Fexel turns scattered project information into structured briefs, visual concepts, ROI assumptions, and scenario comparisons your team can use in customer conversations, internal reviews, and vendor discussions.

  • From inputs to proposal-ready outputs

    Fexel organizes project information into briefs, assumptions, concepts, ROI inputs, and scenario comparisons for faster automation qualification.

    01 Upload what you already have

    02 Generate a structured project brief

    03 Review and approve assumptions

    04 Create concepts and comparisons

  • 01

    Step 1

    Upload what you already have

    Add notes, drawings, photos, requirements, customer conversations, throughput goals, or facility information.

  • 02

    Step 2

    Generate a structured project brief

    Fexel extracts goals, constraints, assumptions, missing information, and open questions.

  • 03

    Step 3

    Review and approve the assumptions

    Align on the project facts before moving into concepts, ROI, or proposal development.

  • 04

    Step 4

    Create concepts and comparisons

    Generate layout directions, equipment assumptions, ROI scenarios, and proposal-ready materials for the next customer or internal review.

SCHEDULE A DEMO

Robotic arms inside an enclosed factory automation cell

WHY FEXEL

Stop Losing Weeks Before the Real Engineering Starts

Stop Losing Weeks Before the Real Engineering Starts

Early-stage automation opportunities often stall before a serious proposal exists. Requirements are incomplete, layouts take too long, and senior engineers get pulled into speculative work. Fexel creates a structured front-end workflow so teams can qualify, visualize, compare, and move the right opportunities forward faster.

Early-stage automation opportunities often stall before a serious proposal exists. Requirements are incomplete, layouts take too long, and senior engineers get pulled into speculative work. Fexel creates a structured front-end workflow so teams can qualify, visualize, compare, and move the right opportunities forward faster.

Traditional Process

Sales collects incomplete project notes

Requirements scattered across emails, PDFs, and calls

Engineers get pulled into early qualification

Concepts and proposals take weeks to develop

Poor-fit projects consume valuable team time

With Fexel

Guided requirement capture

Capture requirements once

Structured project briefs and assumptions

Explore automation opportunities early

Visual concepts generated faster

Visualize potential solutions

ROI, risk, and scenario comparisons

Compare vendors consistently

Proposal-ready outputs for qualified opportunities

Make confident investment decisions

WHAT YOU CAN DO WITH FEXEL

See What Fexel Produces

See What Fexel Produces

Fexel creates practical artifacts for customer conversations, internal reviews, vendor discussions, and engineering handoff.

Fexel creates practical artifacts for customer conversations, internal reviews, vendor discussions, and engineering handoff.

Automation Project Brief

Requirements, constraints, throughput targets, facility context, assumptions, missing data, and open questions.

Concept Layout

Early visual direction for equipment placement, material flow, space constraints, and alternative approaches.

ROI and Scenario Comparison

Side-by-side options by cost drivers, payback, complexity, footprint, timeline, and risk.

Proposal Support Package

A structured starting point for customer review, RFQs, vendor discussions, or engineering validation.

START WITH CLARITY

Built to Support the Full Automation Sales Journey

Fexel starts with opportunity qualification and proposal development. Over time, it becomes the shared commercial workspace for automation teams, connecting requirements, concepts, ROI, vendor coordination, and project handoff.

Fexel starts with opportunity qualification and proposal development. Over time, it becomes the shared commercial workspace for automation teams, connecting requirements, concepts, ROI, vendor coordination, and project handoff.

Start with one opportunity. Build a repeatable workflow for every future project.

Automated production line on a factory floor
Automated production line on a factory floor

Common Questions About Fexel

Common Questions About Fexel

Answers about automation planning, proposal development, and project qualification.

01

What is Fexel?

Fexel is a pre-sales platform for industrial automation projects. It turns early notes, drawings, and requirements into a structured brief, a 3D factory layout, connected pricing, and a proposal in hours instead of weeks.

02

Who is Fexel for?

Mid-market manufacturers scoping their first or next automation project, system integrators who want engineering-credible proposals without pulling engineers off billable work, and independent automation consultants who manage RFQs for their clients.

03

Does Fexel replace engineering?

No. Fexel handles the front end: scoping, layout direction, pricing ranges, and comparison. Detailed engineering still happens with your team or your integrator, now starting from a clear, agreed brief.

04

What does Fexel produce?

A structured project brief that doubles as an RFQ, a 3D factory layout built from a component library, pricing sheets linked to that layout, an ROI payback metric, and a proposal document. You can also compare integrator proposals side by side and merge the best pieces into one master proposal.

05

How do I compare quotes from different integrators?

Send every integrator the same Fexel brief as your RFQ. Proposals come back in one structured format, so scope, assumptions, and pricing line up apples to apples, with scoring you can customize.

06

Is Fexel tied to one robot or hardware vendor?

No. Fexel is hardware-agnostic, so layouts can mix robots, conveyors, and feeders from any vendor.

07

What do I need to get started?

Whatever you already have: notes, voice memos, photos, drawings, CAD or STEP files, throughput targets. Fexel structures it and flags what’s missing.

08

How much does it cost?

Fexel currently runs paid design-partner pilots: a couple of months, about an hour a week of your time, and you leave with a board-ready proposal for a real project. Schedule a demo to see if your project fits.

Ready to Move Your Next Automation Project Forward?

Use Fexel to turn early requirements into clearer concepts, ROI assumptions, and proposal-ready outputs before deeper engineering work begins.

Schedule a Demo

Accelerate automation sales, qualification, and proposal development.

Fexel helps automation teams turn early project inputs into visual concepts, ROI cases, and proposal-ready outputs before scarce engineering resources are committed.